Helping brands unlock the full power of sport.
Onside is a talent agency that works with athletes to build their personal brand so they are marketable and ready to represent. We then connect them with brands who want ambassadors that feel authentic and provide access to loyal, highly engaged audiences.
The POWER OF SPORT.
Sport has always been one of the most powerful ways for brands to build awareness, trust and cultural relevance.
It unites audiences with unmatched loyalty and passion, creating connections few other platforms can.
And yet, many of these audiences remain untapped.
The Missed Opportunity.
Millions of fans already follow athletes with large, loyal, and highly engaged audiences.
But these players rarely feature in campaigns - not because they lack influence, but because their profiles aren’t built in a way that makes it easy for brands to activate them. Left to their own devices, many athletes only showcase their on-pitch life.
The result? Brands miss out on key audiences that have the power to drive genuine growth.
Where Onside Comes In.
We work with athletes to shape their personal brand, showing the person behind the performance. By bringing forward their passions, values and lifestyle, we make them aspirational and relatable - and crucially, easier for brands to connect with in authentic ways.
This is the unlock that brands have been missing.
What This Means for Your Brand.
ACCESS TO LARGE, LOYAL, AND HIGHLY ENGAGED AUDIENCES.
AMBASSADORS WHO ALIGN WITH YOUR VALUES AND FEEL AUTHENTIC, NOT FORCED.
CULTURAL RELEVANCE WITHOUT THE COST OR CLICHÉS OF SUPERSTAR SPONSORSHIPS.
Contact Us.
Whether you’re a brand looking for authentic partnerships or an athlete wanting to build your profile, we’d love to hear from you.
Please fill out the following form and let’s see what we can build together.